When the old studio system shrinks, monsters rise. Kevin Grevioux (Underworld), Dirk Blackman (Savager), Bill Murphy (Monster Force), Hans Rodionoff (Halloween), Thomas Healy (Spawn), and Shannon Eric Denton (Monster Forge) discuss how original monster and horror IP is being built, expanded, and monetized across comics, film, toys, games, publishing, and more. The panel examines the realities of surviving and thriving outside traditional Hollywood, with practical insight into creating transmedia worlds, retaining ownership, and bringing creatures to life across multiple platforms. Behind-the-scenes stories, practical strategies, and industry insight focus on developing and exploiting original intellectual property in a rapidly changing entertainment landscape.
