Ashley Eckstein (actor; voice of Ahsoka Tano in Star Wars animation) moderates a panel with the creative team behind the official immersive experience celebrating 50 years of Star Wars, opening in 2027 at The Franklin Institute in Philadelphia in collaboration with Lucasfilm and Disney Consumer Products. Panelists Matt Martin (senior creative executive, franchise content and strategy, Lucasfilm), Portia Fontes (manager of physical assets, Lucasfilm), Abby Bysshe (chief experience and strategy officer, The Franklin Institute), Dan Picard (owner and chief creative officer, MDSX Creative), and David Edmonds (art director, MDSX Creative) discuss balancing cinematic authenticity with exhibition design, the visual identity of the experience, screen-used archival pieces, and what it means to celebrate 50 years of Star Wars in a way that feels as epic, emotional, and immersive as the saga itself. Attendees receive a first reveal of renderings, key art, and more, with giveaways available only at Comic-Con.
