Ever walk through Artists' Alley or the Exhibit Hall and wonder how an artist's illustration ends up on a collectible figure, plush, T-shirt, or accessory? Moderator Kristen Carr (executive director of media and events, Inspired By Chaos), Derrick Baca (chief merchandising officer, The Whatever Company), Liz DeSilva (chief creative officer, The Whatever Company), Ben Butcher (CEO and founder, Kaleidos Creative), and guest artists pull back the curtain on the world of artist brand collaborations. From discovering talent and deciding which artists fit a brand's aesthetic to transforming original artwork into products fans can't wait to collect, this panel explores the creative and business side of licensing that happens beyond the major studios. Artists, collectors, creative professionals, and fans who love discovering new creators can learn about the other side of merchandise licensing during this discussion, which includes a live Q&A and giveaways throughout the panel.
