Small-press publishers: What makes the difference between a press release that earns news coverage, previews, and interviews, and one that gets ignored? Comics journalist Rik Offenberger (First Comics News, G-Man Comics) moderates a discussion with journalists, editors, publicists, and media professionals on what they look for when considering coverage, including what information to submit, how to present it, and how to build relationships with the press. Panelists include Ed Catto (Captain Action), Tim Chizmar (Film Threat's Best Indie Horror 2024, Comedy Central), Jaese Evermore (Temple of Geek, First Comics News), Alexander Raymond (Monstar Public Relations), Rob Salkowitz (ICv2, Forbes), Francis Sky (First Comics News, Massacre Twins), Chris Squires (Archie Comics, G-Man Comics), and Josh Waldrop (Ultima Digital Media).
