Success often starts with a recognizable intellectual property. But what does it really take to secure a sought-after license, and how do toy makers, large or small, decide which IP is worth the pursuit? Moderator Daniel Pickett (ActionFigureInsider.com, The Toys That Built America) will pull back the curtain on the world of licensing, exploring the tough decisions, unexpected hurdles, and exciting opportunities that shape the toys on our shelves. This panel brings together industry professionals from all corners of the toy world: Jenn Cassidy (VP of business development and licensing, Super7), Steve Forde (founder, GoHero; co-founder, LBO Collective), Josh Izzo (executive VP of franchise development at Lightstorm Entertainment), Marc Mostman (licensing, branding, and marketing executive, Most Management), Bill Murphy (president, BigBadWorkshop), and Blaine Rodenbaugh (brand manager, NECA) will share real stories and advice on how to approach licensors, what retailers are looking for, and how to create products that are both fresh and faithful to beloved brands.
