Gone are the days when manga were just for young "reluctant readers." Patrons of all ages are coming to the library looking for the next big thing—call them eager readers. Manga experts discuss how publishers are maximizing the impact of format, age rating, and content guidance, anime and other tie-ins, and social media and online communication to help connect readers to manga they will love and libraries can support. Moderated by Ivan Salazar (senior marketing director, Kodansha).