A decade of pop culture apparel is celebrated with the Hero Within team. Founded at Comic-Con 10 years ago, Hero Within has grown and evolved with each subsequent SDCC. Founder and "Chief Nerd" Tony B. Kim shares stories, soul-crushing defeats, and inspirational moments from the past 10 years. Limited anniversary exclusives and giveaways are planned for attendees, while supplies last. Trevor Kaihoi (operations guru) and Liz Bai (sales ninja) also appear.
