Creative leaders from NetEase Games and Marvel Games share a behind-the-scenes look at Marvel Rivals, featuring Dino Ma (art director), Weitai Luo (principal environment artist), Zhen Li (principal 3D character artist), Peilin Zhong (lead character concept artist), Yachen Bian (marketing lead for Marvel Rivals), Jinghua Duan (lead narrative designer), and Donger Gan (narrative designer), alongside Marvel Games team members Danny Koo (executive producer), Dakota Maysonet (creative development manager), and Dan LaDuca (senior art director). The panel explores the visual and narrative design behind the game's latest content, including the Hellfire Gala, Summer Special, and more, with creative reveals and new announcements.