Sixty years ago, Captain Action and Ideal revolutionized toys and play patterns by putting customization ahead of standard approaches. Kids were challenged to create their own backstories and adventures, pulling characters from a wide range of rights holders and IP owners. Michael Polis (Atomic Toybox), Cody Fultz (ThreeZero), and Steve Forde (LBO) discuss their collaborations, what makes them work, and what doesn't. Moderated by Ed Catto (Captain Action).
