Moderated by Adhrucia Apana (Curiosity Entertainment; filmmaker, founder), panelists Igor Mijavec (senior vice president, strategy and business development at NBCUniversal), Charles Allen (Storyteller Media; publisher, founder), Matthew Medney (Gungnir Books; publisher, founder), and Jason Neese (director, executive producer, The Umbrella Academy) tackle the business of transmedia storytelling: sourcing original IP, spotting franchise potential early, and structuring shared-ownership partnerships that align creators, publishers, and producers around stories audiences love. A Q&A follows.
