The Lord of the Rings has defined "fantasy" for generations. But creating a game in a generic fantasy world is different from creating a game set in Middle-earth—a place with rich themes, a well-known and specific history, beloved characters, and an audience of experts. This panel explores the unique challenges creators must overcome as they strive to deliver the best possible gaming experience to fans, whether digital or tabletop. Moderated by Luke Peterschmidt (head of category management, Asmodee).