Alex Stulac (director, Stulac Marketing), Brian Walker (CEO, Picture Motion), Tara McNamara (film critic, Critics Choice Association), Alexa Whiteside (CEO, WAM Entertainment Law), and Jennifer Fischer (executive director, Journeys in Film) discuss what makes films successful today and how filmmakers can build on that foundation through brand and nonprofit partnerships, smart distribution, and audience growth. Panelists share real-world examples from studio campaigns to independent projects that resonate, travel farther, and drive real impact. Attendees will leave with practical tools and strategies for launching projects and expanding reach in a rapidly evolving industry.