Every time technology has transformed how stories are made, creators have faced the same choice: shape the tools before the standards are set, or adapt to the systems that follow. The MP3. Streaming. Now A.I. Felice LaZae (Ctrl Alt Create Labs) returns for her third consecutive Comic-Con panel on the future of immersive storytelling, exploring what it actually looks like to build at the intersection of emerging technology and human creativity and why the builders getting it right are the ones who keep creative voices at the center of the process.
