A nostalgic look back at how Pocket Monsters (Pokémon) became a worldwide phenomenon, making it the largest franchise in the world. Spanning more than three decades, the franchise extends beyond card games and anime into video games, clothing, meetups, and even a card sold for $16 million. Jessica Tseang (pop culture historian, AMC, The History Channel) discusses with artists, retailers, and industry leaders what makes the franchise so immersive and unforgettable.